Press Release – Sign & Digital 2017


Brighter, Tougher, Safer – Introducing the new primaDURA GLOW™ photoluminescent durable signage from NovaDura™

(15TH February 2017)  At this year’s 30th Sign & Digital exhibition and after many years of research, development and testing, NovaDura™ will be launching the only anti-vandal and anti-graffiti photoluminescent signage to satisfy the demanding requirements of Transport For London/London Underground Ltd; S1085: Issue A4: 2016 for Fire Safety Performance of Materials in Rail Stations and Tunnels Infrastructure.

This means that underground stations can now utilise photoluminescent safety way guidance & egress systems and signage to evacuate passengers under emergency conditions.

You’ll also be able to discover more about NovaDURA’s fully recyclable and environmentally friendly signage solutions that come with 10 year warranty for colour/atmospheric degradation and anti-vandal or anti-graffiti properties. They are the solution to your signage, cladding, interpretive panels and street furniture problems.

Gary Bradley, NovaDura’s Commercial Director says, ‘NovaDura Ltd have set the industry standard for 10 year warrantied for colour and atmospheric degradation – 100% recyclable anti-graffiti signage.  Since we launched at S&D in 2014, specifiers and architects have now recognised the primaDURA, ecoDURA and reproDURA brands and are now issuing tenders for the same.  Whilst we have been heavily involved in the heritage and museums sectors with our range of aluminium and high pressure laminates (HPL’s), finally after many years of research, development and testing we have now launched the only anti-vandal and anti-graffiti photoluminescent signage, primaDURA GLOW™ aimed at the safety, railway & tunneling industries.

Graham Hulme – Project Leader:Snaith and Cowick Open Door Project had this to say about NovaDura:

 “It’s not just the excellent value, quality and clarity of the boards, its also the friendly and efficient service that enables us to have no hesitation in recommending them.”


In addition to this, NovaDura will be sharing the stand with their sister company; Innova Solutions Limited, who have been making life easier for the signmaker for over 15 years.  They are thrilled to announce that World Strongman competitor and legend, Mark Felix, will be making an appearance on their stand on Wednesday 29th March. His grip strength is unrivalled in the strongman world, making him the perfect figure to represent the equally impressive unbeatable hold and grip strength of Innova’s products. He personifies the Innova Solutions brand perfectly! Visit their stand to see Felix undertake strength challenges and to have your picture taken with the legend himself.

Please contact us at or call Gary on 01282 867390

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