primaDURA 01282 867390

primaDURA™ provides a cost-effective alternative to vitreous enamel durable signage in both prestigious high street and rail applications.

It is our flagship coated & printed Aluminium product, providing outstanding full-colour print quality and long-term resistance to UV and exterior weather conditions.

Based on a revolutionary 4-stage process incorporating a direct-to-substrate printing method utilising specialised inks, primaDURA™ offers unbelievable durability and anti-graffiti protection.

The combination of the highly abrasion and scratch resistant coatings and aluminium base material provides a robust finish against attention by vandals.

Antimicrobial protection is also offered for protection of surfaces in areas that require a high degree of hygiene such as; Hospitals, Food manufacturing, Wet Rooms, Public communal areas, Agri-feed.

The outstanding durability, quality aesthetic appearance achieves the necessary approvals for use on The London Underground and use on rolling stock.

Supported with a 10 year exterior warranty to EN ISO 4618:2014, primaDURA passes reaction to Fire BS EN 13501-2:2016 – complies with the requirements Classes B, d0. Meets BS 476-6:1989+A1:2009 (Class 0) and BS 476-7:1997 (Class 1) for Surface Spread of Flame and Fire Propagation. Conforms to BS EN 45545-1:2013 for the protection of passengers and staff in railway vehicles in the event of a fire on passenger carrying trains and approvals to LUL S1085: Issue A4: 2016 for Fire Safety Performance of Materials in Rail Stations and Tunnels Infrastructure.

In addition, the NEW primaDURA GLOW™  is the only anti-vandal and anti-graffiti photoluminescent signage to satisfy the demanding requirements of London Underground/Transport For London (TFL ) S1085: Issue A4: 2016 for Fire Safety Performance of Materials in Rail Stations and Tunnels Infrastructure.

This means that underground stations can now utilise a 10 year warrantied fire-rated photoluminescent safety way guidance egress system to evacuate passengers under emergency conditions with a PSPA Class C according to DIN 67510 Pt 1

Technical Resistance

100% Recyclable UV Resistant Durability Frost / Heat Resistant Can be submerged in water Graffiti Resistant Resistant to permanent markers Fire resistant Burn resistant Resistant to acids, alkalis & sea spray Certifications BSEN 438 Parts 1 & 2, NF F31 112 // IMO Res. A. 653 (16) NV65 Wind Tested // NFP92 501/510-M1 & M2 // EN ISO 4892 Parts 1 & 2 Accelerated Ageing


  • Easy clean – Anti-vandal/graffiti resistant properties
  • Anti-bacterial option
  • Outstanding print quality
  • Moisture resistant
  • Comparable to Vitreous enamel at significantly reduced cost
  • 10 Year exterior warranty


When handling, it is highly recommended to handle panels one by one to prevent friction and scratches. For storage, it is compulsory to store the panels horizontally, on flat and stable pallets that have dimensions at least equal to the size of the panels.


The primaDURA panels are graffiti resistant, therefore, it is possible to clean the custom surface with many products such as water, white spirits, alcohol, or acetone using a dry, non-abrasive cloth (microfibre type). The customised image is included inside the panel material protecting it from a “new customisation”.


All packaging is tailor made according to the customised primaDURA panel dimensions.
When you receive your order, it is very important to open your packages to be able to notify the shipping carrier, in the event of damaged merchandise.

Digital Files

Accepted Digital Support
CD, mail, FTP Server

Programs used by Nova Dura
Illustrator CS6, Photoshop CS6

File Formats
PDF, vectored EPS, AI

Minimum Resolution
300 dpi

File Processing

Accents or special characters must not be written in the file name. Vectored files with transparency and shadows flattening resolution. 100% of the real size or homothetic file (by 1/2, 1/4) No enlargements over 400%

Bleed Off
5mm Border around the image 30mm For Both Sides Printing 50mm For a fresco of several joined panels. Bespoke artwork can be done by our designers at £70.00 per hour + VAT


Download our primaDURA brochure