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primaDURA is our flagship coated & printed Aluminium product, providing outstanding full-colour print quality and long-term resistance to UV and exterior weather conditions.

Based on a revolutionary 4-stage process incorporating a direct-to-substrate printing method utilising specialist patented inks, primaDURA offers unbelievable durability and anti-graffiti protection.

Click on the image below to download our new 16 page pdf format brochure for our full primaDURA range.

primaDURA brochure 2016

The product offers unbelievable durability and anti-graffiti protection. The combination of the highly abrasion and scratch resistant coatings and aluminium base material provides a robust finish against attention by vandals.

The outstanding durability, quality aesthetic appearance achieves the necessary LUL approvals for use on The London Underground and use on rolling stock. primaDURA provides a cost-effective alternative to vitreous enamel (VE) signage in both prestigious high street and rail applications.

  • Pre-treated Aluminium
  • Base coated
  • Direct to substrate digital print
  • Hard, clear anti-graffiti top coat
  • 10 year exterior warranty
  • Comparable to vitreous enamel at significantly reduced cost
  • Approvals for London Underground for Smoke Density & Toxic fumes
  • Max Size 3.0m x 1.5m

Technical Data 

  • EN ISO 4618:2014 Paints & Varnishes – 10 Year Warranty
  • EN ISO 2810:2004 for Weathering Resistance
  • ASTM G154 500 Hrs. QUVB Accelerated Ageing for Gloss Retention & Colour Fastness
  • Passes the Test Methods of BS 3900-0:2010 for Durability, Scratch & Impact Resistance
  • Service Temperature -40°C – +90°C UV, Humidity& Frost Resistant
  • Excellent Exterior Performance
  • Resistant to acids, alkalis, & salt spray
  • Anti-Graffiti resisting both Aerosol  Paints, Acrylic Paints, Permanent Markers & Dyes
  • Meets S1085: Issue A4: 2016 for Fire Safety Performance of Materials in Rail Stations and Tunnels Infrastructure.
  • Passes Test 4RS efficacy test for Graffiti Removal and Graffiti Resistance on Train Rolling Stock
  • Reaction to Fire BS EN 13501-2:2016 – complies with the requirements Classes B, dO, Passes BS 476-6:1989+A1:2009, (Class O) and BS 476-7 :1997 (Class 1) for Surface Spread of Flame and Fire Propagation
  • Conforms to BS EN 45545-1:2013 for the protection of passengers and staff in railway vehicles in the event of a fire on passenger carrying trains
  • 100% Recyclable

For more information, enquiries and quotations, please contact us on 01282 867390 or contact


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NovaDura…for your anti graffiti vandal resistant fully recyclable products: +44 (0)1282 867 390